We love summer. Flip-flops. Swimming pools. Ice cream on a semi-regular basis just because it’s too hot to eat “real” food.

But as temps climb, so does the amount of time your offspring will likely spend in front of the TV. According to data from Nielsen, kids’ TV-watching spikes an astounding 155 percent during summer vacation. That’s kind of, well, gross not good.

So…today we launch our new campaign, OutSmart the Summer Spike. Each day for the next 92 days, God help us, we’re going to post a new activity your kids (and you) can do rather than zone out in front of the tube. Crafts, games, treasure hunts, the occasional song and dance — all (here’s the hook) inspired by the best kids’ TV shows on the air.

Have your own cool activity/TV alternative you’d like to share? Shoot us an email. Otherwise, keep checking back to see how we do. (Trust us, once we get to, oh, #75, those tips are going to start getting really creative.)

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